Everything you need to launch, refresh, or brief a designer on your brand

INTRODUCTION

Whether you've designed your own logo, inherited a brand, or you're starting from scratch, this checklist ensures you have everything you need to show up consistently and professionally across every platform.

But here's the thing: You don't need everything on this list right now. Some assets are absolute essentials 🔥. Others are "nice to have when you grow." This guide will help you prioritise what to tackle first based on what stage your business is at.

Use this to:

• DIY your brand: Make sure you're not missing critical assets
• Brief a designer: Show them exactly what you need
• Audit your current brand: Identify gaps in what you have
• Onboard contractors: Give them everything they need to represent your brand

TL:DR Brand Checklist: Quick Start Guide

CORE BRAND IDENTITY

SOCIAL MEDIA ASSETS

WEBSITE ASSETS

PRINT & STATIONERY

EMAIL MARKETING

DIGITAL ADVERTISING

VIDEO & MOTION