Priority Level: 🔥 ESSENTIAL - Your website is your home base

Your website is the one place you own completely (social platforms can change algorithms, delete accounts, or disappear). A professional website builds trust, converts visitors, and gives you a destination to send people.

But "professional" doesn't mean complicated. It means your logo isn't blurry, your images are optimised, and your branding is consistent.

Visual Elements

• [ ] Favicon (multiple sizes: 16x16, 32x32, 180x180, 192x192) - the tiny icon in browser tabs. Small detail, but makes you look legit.
• [ ] Logo for header/navigation - usually your horizontal or simplified logo so it fits in the menu bar
• [ ] Logo for footer - often slightly smaller or a different colour variation
• [ ] Hero image or background graphic - the big visual on your homepage. Sets the tone immediately.
• [ ] About page photo - founder or team photo. People buy from people, so show your face.
• [ ] Product/service imagery - high-quality photos of what you sell or do
• [ ] Testimonial graphics or headshots - social proof builds trust
• [ ] Icon set - if using custom icons for features, services, or benefits

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Tip: Favicon and logo are non-negotiable. Everything else can start with stock photos or DIY shots and be upgraded later as budget allows. Don't let "perfect images" stop you from launching.

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Technical Files

• [ ] Style guide - font sizes, heading hierarchy, button styles (for your web designer or developer)
• [ ] Colours - HEX codes for your developer to match exactly