Priority Level: ⚡ MEDIUM to LOW - Depends entirely on your business model
NOTE: Most small businesses (especially eCommerce) don't need a full stationery suite anymore. Email has replaced letters. Digital invoices have replaced printed ones. But there are a few print essentials that still matter.
🔥 ESSENTIAL priority
[ ] Email signature design - you send emails every single day. Your signature is free branding in every message. Include your logo, name, title, website, and key contact info.
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Tip: Keep it simple. Fancy images often get blocked by email clients. Text-based signatures with a small logo work best.
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⚡ MEDIUM priority
[ ] Business card design (90x55mm NZ/AU, 88.9x50.8mm US)
When you don't: If your business is 100% online and you never meet customers in person, skip it. A digital business card (like a Linktree or email signature) works fine.
When you need it: Networking events, markets, trade shows, face-to-face sales
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Tip: Get a small run printed (50-100) rather than ordering 1000. Your details will change, and you'll be stuck with outdated cards.
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🔻 LOW priority for most businesses
[ ] Letterhead design (A4: 210x297mm)
When you need it: Legal correspondence, formal proposals, government/corporate clients who expect it
When you don't: Pretty much everyone else. A branded PDF template or email signature does the same job.
[ ] Compliments slip (optional, 99x210mm)
[ ] Envelope design (DL: 110x220mm, C4: 229x324mm)
When you need it: If you're regularly mailing physical documents (invoices, contracts, welcome packs)
When you don't: Everyone else. Plain envelopes with a printed label work fine.
Priority Level: 🔥 ESSENTIAL for product-based businesses, 🚫 SKIP for services
If you're selling physical products, packaging IS part of your brand experience. It's the moment of delight (or disappointment) when someone opens their order.