Priority Level: ⚡ MEDIUM if you're running ads, 🚫 SKIP if you're not

Create ad assets ONLY when you're ready to spend money on ads.

If you're paying for ads, you need correctly-sized, on-brand creative. Blurry images or wrong dimensions waste your ad spend and look unprofessional.

But here's the thing: don't create ad assets until you're actually running ads. This is a "build when you need it" category.

Ad Sizes

Facebook/Instagram Ads:

• [ ] Feed image (1:1 1440x1440px; 4:5 1440x1800px) - most versatile size - JPG or PNG

  Text recommendations: Primary Text 50-150 characters; Headline 27 characters

• [ ] Story ad (1080x1920px) - vertical, full-screen

• [ ] Carousel ad (1080x1080px per card) - multiple images in one ad

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Tip: Start with square (1080x1080px). It works in feed, stories (with minor cropping), and most placements.

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Google Display Ads:

• [ ] Leaderboard (728x90px)
• [ ] Medium rectangle (300x250px)
• [ ] Large rectangle (336x280px)
• [ ] Wide skyscraper (160x600px)
• [ ] Mobile banner (320x50px)

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Tip: If you're not actively running Google Display ads, skip this entirely. These formats are outdated for most small businesses.

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