Overwhelmed by the full checklist? Start here.
If You're Just Starting Out
You need these 5 things. Everything else can wait.
🔥 ESSENTIAL
- Logo files (PNG, JPG, and vector if possible)
- Brand colors (HEX codes for 2-3 colours)
- One font (for everything - keep it simple)
- Social media profile pictures (just the platforms you actually use)
- A one-sentence explanation of what you do
That's it. Launch with this. Add the rest later.
If You're Already Running a Business
Audit what you have. Fix the gaps in this order:
🔥 ESSENTIAL Priority - Foundation (Without these, you look unprofessional)
- Logo in all the right formats (PNG, JPG, vector)
- Brand colours with proper codes (HEX, RGB, CMYK)
- Typography locked in (max 2 fonts)
- Brand guidelines doc (even just 1 page)