Priority Level: 🔥 ESSENTIAL

If your business lives online, this is non-negotiable

Most small businesses get 80% of their visibility and sales from social media. If your profile picture is blurry, your cover photo is stretched wrong, or your posts look like a random Pinterest mess, people won't take you seriously.

Why sizing matters: Each platform has specific dimensions. Upload the wrong size and your logo gets cropped, your text gets cut off, or everything looks pixelated. Getting this right once means you look professional everywhere.

Profile & Cover Images

🔥 ESSENTIAL - Your storefront on every platform

Your profile and cover images are the first thing people see. A blurry profile pic or a stretched cover photo screams "I don't know what I'm doing."

Instagram:

• [ ] Profile picture (320x320px, displays as circle) - use your logo icon or a clean headshot. Make sure key elements aren't near the edges (they'll get cropped in the circle).
• [ ] Story highlights covers (1080x1920px) - branded icons for your saved stories. Not essential at launch but helps you look polished.

Facebook:

• [ ] Profile picture (1080x1080px, displays as circle)
• [ ] Cover photo (820x312px) - prime real estate for announcing what you do, current promos, or brand personality

LinkedIn:

• [ ] Personal profile picture (400x400px) - professional headshot
• [ ] Personal background banner (1584x396px) - often overlooked but super valuable for positioning yourself