Priority Level: 🔥 ESSENTIAL

Start here or nothing else works

These are your non-negotiables. Without these, you can't show up consistently anywhere. Everything else builds from this foundation.

Logo Files

Why you need this: Your logo is how people recognise you instantly. But having "a logo" isn't enough - you need it in the right formats for different uses. A PNG won't print properly. A low-res JPG looks pixelated on a banner. Having all formats means you (or anyone you hire) can use your logo anywhere without scrambling.

What you actually need:

• [ ] Primary logo (full color) - your main version, used 80% of the time
• [ ] Secondary logo (stacked or horizontal variation) - for when your primary logo doesn't fit the space (narrow headers, square social profiles)
• [ ] Logo icon/symbol only - for tiny spaces where your full logo is unreadable (favicon, app icons, social profile pictures)
• [ ] White/reversed logo - for dark backgrounds (Instagram stories, video overlays, dark website sections)
• [ ] Black logo - for single-colour printing (receipts, stamps, budget print jobs)

File formats you need:

• [ ] PNG (transparent background) - for digital use (websites, social media, presentations). This is your workhorse file.
• [ ] JPG (white background) - for general use when file size matters (email attachments, quick sharing)
• [ ] SVG (vector file) - for scalability without losing quality (websites, large format printing). Essential if you ever need your logo bigger than the original design.
• [ ] EPS or AI (vector file) - for professional printing and designers. If you're sending files to a printer or another designer, they'll ask for this.
• [ ] Favicon (16x16px, 32x32px, 180x180px) - for browser tabs and mobile home screen icons. Small but essential for looking professional online.